Axona® is a prescription medical food that provides therapeutic nutrition to sufferers of Alzheimer’s disease. The new logo conveys energy as the overlapping shapes create movement. Clean, uplifting layouts with pops of color are essential to an Alzheimer’s demographic.

logo redesign
branding system
guidelines
packaging
sales aid

Proposed logos

Gelnique 3%™ is a topical gel treatment for overactive bladder. Patients on Gelnique are predominantly female, which is reflected in the curves and colors of the brandmark. Overlaid fluid shapes in bold color create a branding system with gracefulness and confidence.

Logos, brandmarks and identity projects.

Grow Together Internal communications campaign

identity, branding, web, photo shoot management

The Anser IFX test measures two aspects of IBD patients’ loss of response to medications with a single serum sample. The brandmark shows the two levels of detection intersecting to better guide physicians in making treatment decisions.

logo
branding system
sales aid
reprint carriers

Prometheus® Links is a patient assistance

program for Anser IFX™. The program was created to support providers in filing claims and offset patient costs for the Anser IFX test. The logo uses the same elements as the Anser IFX brandmark, rearranged to convey the human element at the core of Prometheus Links patient advocacy program.

logo
branding system

photography by Ted Axelrod

SkinMedica® is a clinical aesthetic skin care company specializing in anti-aging products. Expanding their current branding system, we developed a direct mail campaign for Scar Recovery Gel, an instructional peels video, and product promotions.

EZ-IO is a cutting-edge piece of technology with an uninspired branding system. Drawing inspiration from the existing brandmark, we used hexagons to contain and organize information as well as create a visual hierarchy.